The “ed free” certificate applies to products that are free of endocrine disruptors (EDs), also known as hormonally active substances. Endocrine disruptors are a group of chemical compounds that can affect the body’s hormonal functions by interfering with the production, secretion, transport, action, or elimination of hormones. These substances may affect various systems and organs in human and animal bodies.
Endocrine disruptors may have negative health effects, especially in sensitive groups such as infants, children, pregnant women and people with long-term exposure to these substances. Exposure to ED may cause a number of health problems, such as hormonal disruptions, reproductive problems, developmental disorders, problems with thyroid function, increased risk of cancer and many more.
Therefore, it is important to strive to minimise exposure to endocrine disruptors by eliminating their presence in everyday products, such as cosmetics, cleaning products, foodstuffs, toys, etc. The “ed free” certification assures the clients that the product is free of these harmful substances and meets certain safety standards.
Those at greater risk of harm from endocrine disruptors include infants and young children who are in a period of intense development, and pregnant women whose endocrine systems may be particularly susceptible to disruption. However, all consumers, regardless of age group or gender, may benefit from avoiding exposure to endocrine disruptors by choosing products marked “ed free” and maintaining a healthy lifestyle.
The “My First Poison” campaign is directly linked to the “ed free” certification and aims to draw attention to the presence of endocrine disruptors (EDs) in everyday products.
As part of the “My First Poison” campaign, Clovin has launched a baby perfume called “My First Poison” which is scented with breast milk. The name of the perfume, “My First Poison,” is intended to shock and draw attention to the fact that harmful substances can penetrate the body of infants through breastfeeding.
The perfume is a symbolic element aimed at making the public aware of the presence of toxic substances that can disrupt the endocrine system, particularly for such vulnerable groups as infants and young children. Through the use of the name “My First Poison” and the scent of breast milk, the campaign aims to stimulate reflection on the impact of harmful substances in products on children’s health.
By awarding “ed free” certification to their products, Clovin emphasises that “My First Poison” perfume is free of endocrine disruptors. This means that the perfume has been rigorously tested and meets high safety standards for endocrine disruptors.
The “My First Poison” campaign and the “ed free” certification jointly promote awareness of the problem of toxic substances and strive to protect the children’s health by eliminating these substances from products intended for them. By combining consumer awareness and highlighting relevant certifications, such as “ed free,” the campaign aims to pressure the cosmetic and cleaning product industry to create products that are safe for the endocrine system.
