Clovin S.A. in 2022. In Poland the KTR (Copywriters’ Club) award is granted by Stowarzyszenie Komunikacji Marketingowej SAR (SAR Marketing Communication Association) and is one of the most important Polish awards in the advertising industry.
The KTR award recognises and honours the most creative and innovative advertising projects and communication campaigns that are distinguished with their original approach and high performance quality. The award is granted in various fields of advertising, such as TV commercial, print, outdoor, online, graphic design, public relations, events, social media, etc.
The process of granting the KTR award involves the assessment of bids by independent jury comprised of experienced professionals from the advertising industry, including creative directors, copywriters, designers, media specialists, strategists and other experts. The jury assesses the projects in terms of their ingenuity, innovativeness, execution, communicative effectiveness and creative problem solution.
The KTR award is granted in various categories, and the projects are assessed on the basis of their artistic, communication and business value. The winners receive statuettes, diplomas and commendations that are highly prestigious in the advertising industry and help to promote their agency or company.
The goal of the KTR award is to promote creativity, innovation and excellence in advertising in Poland, and to emphasise the role of advertising agencies and trade professionals in the creation of unique and effective communication campaigns. This important event gathers many talented and committed persons from the Polish advertising milieu.
Clovin S.A. won the 2022 Innovation award as the Advertiser of the Year for the My First Poison campaign executed in cooperation with the FCBandTheMilkman agency.
The “Innovation” award is granted by Stowarzyszenie Agencji Reklamowych (SAR, Association of Advertising Agencies) in Poland to distinguish advertising agencies and their clients that have innovative and creative approach to marketing activities.