The Effie Award is one of the most prestigious distinctions in the marketing industry, awarded for advertising campaigns that have achieved significant business results.
The Effie Award, often referred to as the “Oscar for effectiveness,” is one of the most prestigious distinctions in the marketing industry worldwide. It was established in 1968 by the American Marketing Association to honor advertising campaigns that have achieved exceptional business results. The Effie Awards focus on marketing effectiveness, emphasizing the importance of not only creativity but also real, measurable results.
The Effie Award is considered a benchmark of success in the marketing industry. Winning this award means that an advertising campaign not only captured the audience’s attention and was creatively innovative but also brought concrete, measurable business benefits. This distinction is synonymous with efficiency and effectiveness, making it highly valued in the marketing community.
Effie Awards are given to campaigns that meet several key criteria:
Effie Awards are presented in numerous categories, ranging from traditional media to digital campaigns, as well as special categories such as “Positive Change” for campaigns promoting positive social and environmental changes. These distinctions reflect the diversity and complexity of modern marketing efforts.
Winning an Effie Award is a testament to a company’s and marketing agency’s skills and effectiveness. This distinction often translates into increased prestige and credibility, as well as opening doors to new business opportunities. For advertising agencies and marketing departments, winning an Effie is proof of their ability to create campaigns that truly work and deliver expected results.
The CEE Innovation & Investment Executive Summit is an annual event that brings together the most innovative leaders, board members, and company founders from the Central and Eastern European region. Held at the prestigious Wilanów Palace in Warsaw, the summit offers attendees a variety of discussion panels, workshops, and award ceremonies. The main goal of this event is to recognize companies and individuals who make significant contributions to the development of innovation and the improvement of quality of life.
During the CEE Innovation & Investment Executive Summit, prestigious awards such as the CEE Leadership Awards are presented to honor individuals and companies for their contributions to sustainable development and innovation. These awards are given in various categories, including leadership in sustainable business, investments, and financial policy. The CEE Leadership Awards aim to recognize leaders who promote and support sustainable development in their countries and beyond.
These awards distinguish leaders for their ability to implement significant changes that positively impact the environment and society. The CEE Sustainability Leader category honors individuals who promote and support sustainable development across various sectors, demonstrating an interdisciplinary approach and coalition-building. The CEE Leader in Sustainable Investing acknowledges achievements in integrating sustainable investment practices, while the CEE Leader in Sustainable Banking awards professionals who introduce changes for sustainable development in the banking sector.
The CEE Innovation & Investment Executive Summit is not only an opportunity to recognize achievements but also to inspire and motivate further action towards sustainable development. With its rich program and prestigious awards, the Summit attracts leaders from across the region, creating a unique platform for the exchange of knowledge and experience.
Clovin S.A. in 2022. In Poland the KTR (Copywriters’ Club) award is granted by Stowarzyszenie Komunikacji Marketingowej SAR (SAR Marketing Communication Association) and is one of the most important Polish awards in the advertising industry.
The KTR award recognises and honours the most creative and innovative advertising projects and communication campaigns that are distinguished with their original approach and high performance quality. The award is granted in various fields of advertising, such as TV commercial, print, outdoor, online, graphic design, public relations, events, social media, etc.
The process of granting the KTR award involves the assessment of bids by independent jury comprised of experienced professionals from the advertising industry, including creative directors, copywriters, designers, media specialists, strategists and other experts. The jury assesses the projects in terms of their ingenuity, innovativeness, execution, communicative effectiveness and creative problem solution.
The KTR award is granted in various categories, and the projects are assessed on the basis of their artistic, communication and business value. The winners receive statuettes, diplomas and commendations that are highly prestigious in the advertising industry and help to promote their agency or company.
The goal of the KTR award is to promote creativity, innovation and excellence in advertising in Poland, and to emphasise the role of advertising agencies and trade professionals in the creation of unique and effective communication campaigns. This important event gathers many talented and committed persons from the Polish advertising milieu.
Clovin S.A. won the 2022 Innovation award as the Advertiser of the Year for the My First Poison campaign executed in cooperation with the FCBandTheMilkman agency.
The “Innovation” award is granted by Stowarzyszenie Agencji Reklamowych (SAR, Association of Advertising Agencies) in Poland to distinguish advertising agencies and their clients that have innovative and creative approach to marketing activities.